La promozione turistica svizzera festeggia i cento anni e Svizzera Turismo ha deciso di celebrare questo anniversario con una mostra. Una prima esposizione è stata organizzata a Winterthur, ma è quella di Zurigo inaugurata lo scorso venerdì che ha maggiore rilievo.
Il manifesto della mostra
La collaborazione con il Museum für Gestaltung ha permesso infatti la creazione di "Andare in vacanza", mostra che continuerà fino al 9 luglio e nella quale vengono esposti un secolo di manifesti, ma anche pubblicità al cinema e sui vari media.
Cento anni di manifesti turistici in Svizzera
In seguito alla tappa zurighese, l’esposizione si sposterà al museo del Castelgrande di Bellinzona, dove resterà aperta ai visitatori dal 5 agosto al 29 ottobre, dopodiché al Museo dei Trasporti di Lucerna, tra novembre e giugno del 2018.
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