Dopo Roger Federer, un'altra celebrità di casa nostra per promuovere il turismo elvetico. Michelle Hunziker è stata infatti scelta in questa veste per l'Italia da Svizzera Turismo.
La nota show-woman, da tempo radicata nella vicina Penisola, ha dichiarato di aver accettato con gioia la proposta dell'organizzazione "perché è l'occasione per far conoscere a un pubblico più ampio possibile a bellezza delle montagne" della Svizzera, "il suo patrimonio culturale e la cura per il territorio che contraddistingue i suoi abitanti".
Proprio sui temi del territorio e della sostenibilità è incentrato il manifesto "Swisstainable", che ha da poco lanciato Svizzera Turismo. Un manifesto che valorizza l'amore per la propria terra, e l'attenzione per l'ambiente, che sono parte integrante della cultura elvetica.
Red.MM/ARi
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