Quando lo sponsoring entra nelle scuole
RSI New Articles 03.05.2018, 18:00
Anche l’educazione deve fare i conti con risorse sempre più limitate: Cantoni e Confederazione hanno meno soldi da destinare alle scuole. Il vuoto sembrano volerlo colmare le aziende private, che propongono di sponsorizzare il materiale di studio con offerte allettanti.
Inutile negarlo, quella dei bambini e dei ragazzi è una fetta di mercato molto allettante perché facilmente influenzabile.
Gli insegnanti svizzeri avvertono: è sbagliato spalancare la porta a loghi, marchi e product placement in classe.
Cosa è giusto fare? Che tipo di regole introdurre? Ne parliamo con gli ospiti di Paolo Cortinovis.
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