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Di: Redazione RSI EDU
Se da una parte le legislazioni evolvono per vietare la pubblicità diretta e indiretta del tabacco, dall’altra l’industria non smette di studiare nuove strategie di marketing per raggiungere i consumatori.
La puntata di Patti Chiari mette in luce le misure sempre più rigorose adottate in molte città e paesi per limitare il consumo di tabacco, con un’attenzione particolare sulla protezione dei giovani.
Un approfondimento è dedicato alle sigarette elettroniche, presentate come un’alternativa più sicura rispetto alle sigarette tradizionali. Questa tesi è messa in discussione grazie al coinvolgimento di esperti del settore.
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