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Ringier e Admeira (l'alleanza che riunisce, oltre alla stessa Ringier, Swisscom e SSR) hanno annunciato d'aver interrotto ogni tipo di collaborazione con la Publicitas, seguendo l'esempio della Tamedia. Le ragioni sono le stesse addotte la vigilia dal maggior gruppo editoriale svizzero, ovvero ritardi nel saldare le fatture e impegni non rispettati.
Agli inserzionisti si chiede quindi di pagare direttamente le prestazioni, senza più rivolgersi alla società intermediaria. Questa, lunedì, aveva invitato la clientela a non dar seguito a tali richieste, suscitando la controreazione della Tamedia, la quale ha minacciato di adire le vie legali.
Il ruolo di raccoglitore di pubblicità, almeno per una parte delle aziende coinvolte, potrebbe ora essere assunto dall'Admeira.
ATS/dg
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