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Publigroupe vende Publicitas alla società tedesca Aurelius, specializzata nella ripresa di aziende in difficoltà.
Stando a un comunicato, Publigroupe intende concentrarsi sul mercato digitale, abbandonando il tradizionale settore delle inserzioni per la carta stampata, che negli ultimi anni ha perso nettamente terreno.
Il valore della transazione è di circa 10 milioni di franchi. La cessione, che dovrà essere approvata dalle autorità in materia di concorrenza, dovrebbe avvenire entro l'estate 2014. In Svizzera e all'estero Publicitas impiega circa 850 persone. In Ticino ha un ufficio a Pambio Noranco. Tutti i posti di lavoro saranno per il momento mantenuti. L'anno scorso il mercato pubblicitario è diminuito del 13%. Publicitas ha una storia ultracentenaria: è stata fondata nel 1890.
Red.MM/mas
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