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Un gigantesco gatto che miagola e guarda dall’alto i pedoni è apparso in questi giorni a Tokyo, nei pressi della stazione di Shinjuku, nota per essere la più trafficata al mondo. La collocazione non è casuale, perché si tratta di una nuova frontiera della pubblicità: quella della tecnologia 3D.
Il felino si muove su un mega schermo LED 4K di 154 metri quadrati posizionato sulla facciata di un nuovo edificio, ed appare intervallato da spot pubblicitari. Una istallazione chiamata Cross Shinjuku Vision, sviluppata da Microad Digital Signage e Yunika in collaborazione con Cross Space
"È più bello dal vivo che visto su youtube - racconta una passante - ed è molto più grande di quanto pensassi"!
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