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Il colosso americano del software Microsoft ha offerto il suo sostegno ai piani dell'Australia per obbligare le grandi piattaforme a pagare i media tradizionali australiani quando ospitano i loro contenuti. E ha offerto di colmare il vuoto con il suo motore di ricerca Bing, se Google e Facebook metteranno in pratica la minaccia di ridurre i loro servizi.
Il presidente di Microsoft Brad Smith ha indicato in un comunicato la disponibilità a potenziare gli investimenti in Australia per trasformare Bing in un servizio adatto allo scopo.
"È un buon principio ed è ragionevole", afferma Smith, precisando di avere discusso la proposta con il primo ministro Scott Morrison la settimana scorsa. "Non dobbiamo sottovalutare il valore che il giornalismo e le compagnie dei media contribuiscono" a dare, e se vi è un'opportunità di trasferire parte di questo valore ai media", ha aggiunto.
Le norme ora all'esame di una commissione del Senato prima di un voto in parlamento, entrerebbero in vigore entro l'anno e riguardano sia il news feed di Facebook, sia le ricerche di Google.
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