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L'istituto di ricerca Mediapulse ha pubblicato giovedì le cifre semestrali del consumo di televisione, da cui emerge il record ticinese con il 76,2% della popolazione che la guarda oltre tre ore (182 minuti) al giorno, sebbene rispetto allo stesso periodo di un anno fa i minuti siano calati di 3,8. Molto seguito il canale RSI LA1, la cui quota di mercato è del 22%. Seguono Canale 5 (9,7%), RSI LA2 (7,8%) e RAI 1 (6,8%).
I Romandi seguono a ruota, con il 67,3% della popolazione che guarda il piccolo schermo per 2 ore e 30 minuti (due ore e 15 un anno fa), mentre il 66% degli svizzerotedeschi lo ammira "solo" 129 minuti (130,6 nel primo semestre 2014).
In Ticino va pure segnalato uno sviluppo importante del consumo delle trasmissioni in differita: in un anno si è passati dal 5,6 al 10% del totale. Nel corso degli ultimi quattro semestri - indica Mediapulse - la percentuale degli spettatori è andata crescendo in tutte le regioni linguistiche del paese.
ATS/px
Per saperne di più: il sito di Mediapulse, scarica i grafici (in pdf)
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