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Di: Enrico Bianda
Nel 2023 in Italia le sottoscrizioni dei cosiddetti “programmi di Membership” – formule che danno vantaggi per le famiglie o in base alle fasce di età - sono cresciuti di oltre il 33% .
Ma come funzionano e quali le motivazioni sono alle base del loro crescente successo. Ne abbiamo parlato con a professoressa Paola Dubini.
Scopri la serie
https://www.rsi.ch/s/703908
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