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Le Olimpiadi rimangono un appuntamento fisso nel palinsesto sportivo della SSR. Fino ai Giochi estivi del 2032, le appassionate e gli appassionati svizzeri di sport potranno seguire le gare delle atlete e degli atleti migliori in diretta sulle emittenti RSI, RTS, RTR e SRF. La SSR si è assicurata i relativi diritti di diffusione per la TV, la radio e i media online in collaborazione con la European Broadcasting Union (EBU). RSI, RTS, RTR e SRF continueranno dunque a trasmettere in diretta su TV, radio e media online le notizie sui Giochi Olimpici, concentrandosi soprattutto sulla Svizzera e rivolgendosi al proprio pubblico regionale.
La SSR si è assicurata in collaborazione con la European Broadcasting Union (EBU) i diritti esclusivi sulle dirette e sui momenti salienti in tutta la Svizzera per le edizioni dei Giochi Olimpici dal 2026 al 2032. Il nuovo accordo include quindi i Giochi Olimpici invernali del 2026 a Milano/Cortina d'Ampezzo e del 2030 (il luogo di svolgimento non è stato ancora definito), nonché le Olimpiadi estive del 2028 a Los Angeles e del 2032 a Brisbane. La SSR ha già acquisito i diritti di diffusione di Parigi 2024 sette anni fa tramite una sublicenza di Warner Bros. Discovery.
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