La Apple ha annunciato l'acquisto per 3 miliardi di dollari di Beats, azienda statunitense leader nella produzione di cuffie e auricolari di lusso, con cui era in trattative da qualche tempo. I due fondatori di quest'ultima, il produttore di rap Dr. Dre e Jimmy Iovine, entreranno a far parte del colosso diretto da Tim Cook con cariche esecutive ancora da determinare.
La maggiore acquisizione nei 38 anni di storia della società di Cupertino si spiega con la volontà di riconquistare parti di mercato nel mondo della musica, dove servizi di streaming come Pandora e Spotify hanno eroso la quota di iTunes, dominante per un decennio. Giovani e teenager sono il pubblico da conquistare. Creata nel 2008, Beats ha in Beats Music il proprio canale streaming, con 250'000 iscritti.
ANSA/AFP/AP/pon
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