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Il commercio equo è sempre più in voga in Svizzera. Lo scorso anno le vendite dei prodotti della Fondazione Max Havelaar sono aumentate del 15,7% rispetto al 2012. Il fatturato supera i 434 milioni di franchi. In media, ogni persona ha speso nel 2013 circa 53 franchi, per articoli certificati, a fronte dei 47 dell'anno precedente.
A tale risultato hanno in particolare contribuito le banane commerciate col marchio "Fairtrade": l'incremento delle vendite è stato del 12,5%. A tale prodotto corrisponde peraltro una quota di mercato di ben il 54%. Si tratta di un valore record a livello internazionale, sottolinea la fondazione in un comunicato diffuso lunedì.
Per i succhi di frutta, il fatturato è aumentato addirittura del 36,8%. Stabili, invece, le vendite di caffè. Complessivamente, lo scorso anno, erano disponibili sul mercato elvetico quasi 2'000 prodotti "Fairtrade".
Red.MM/ATS/ARi
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