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Google ha chiuso l’ultimo trimestre del 2014 con un aumento dell’utile inferiore alle attese degli analisti. Lo si è appreso venerdì.
La causa principale è stata la diminuzione dei prezzi per la pubblicità che ha influito sugli incassi. Il gruppo californiano ha guadagnato 4,8 miliardi di dollari rispetto ai 3,4 miliardi dello stesso periodo del 2013. La cifra d’affari è cresciuta del 15% a 18 miliardi.
Google ha registrato un aumento del 14% dei visitatori online. Il prezzo della pubblicità ha avuto un calo del 3% rispetto all’anno prima.
Amazon chiude dal canto suo il quarto trimestre con un utile netto di 214 milioni di dollari, in calo rispetto ai 239 milioni dello stesso periodo del 2013.
ats/mas
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