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Affari in su per il commerciante online LeShop.ch che ha chiuso il primo semestre con una cifra d’affari di 89,5 milioni di franchi, o il 7,8% in più rispetto al medesimo periodo dello scorso anno. Il risultato ottenuto dalla filiale di Migros, rappresenta la maggiore crescita negli ultimi cinque anni.
L’aumento si spiega con l’introduzione di nuovi servizi e di una strategia che consente al cliente di scegliere se farsi consegnare i prodotti a casa o andare a prenderli in appositi centri di ritiro.
Le ordinazioni via smartphone o tablet rappresentano, da sole, il 39% degli acquisti effettuati.
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