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Sono molte le difficoltà che i marchi indipendenti devono affrontare per sopravvivere sul mercato svizzero, non solo a causa dei fenomeni della contraffazione e della vendita online ma anche per il duopolio creato dal Gruppo Migros e da Coop. Lo rende noto Anastasia Li-Treyer, direttrice di Promarca.
In Svizzera il 52% dei prodotti venduti nel commercio al dettaglio proviene dai marchi dei distributori. "Si tratta del tasso più alto al mondo e questo è dovuto a Migros, che vende il 90% della merce con il proprio marchio", ha dichiarato Li-Treyer.
Il duopolio, costituito da Migros e Coop, rende il mercato "particolare". Il tasso di marchi privati è rimasto stabile al 52% per diversi anni e l'arrivo dei discount tedeschi Lidl e Aldi non ha modificato il coefficiente. Nel mercato dei beni di consumo, questo coefficiente lascia un posto "limitato" per i marchi indipendenti.
ATS/M. Ang.
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