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Di: RG/pon
Nestlé è il marchio svizzero di maggior valore, con i suoi 19 miliardi di franchi, e tutti i grandi nomi dell'industria elvetica hanno aumentato il loro valore lo scorso anno, secondo una classifica della britannica Brand Finance che elenca 500 aziende mondiali. Fa eccezione Swisscom, 343ma con 6 miliardi e un calo oltre il 3%.
Il problema non è solo di Swisscom da di tutto il settore delle telecomunicazioni, fanno notare gli esperti, alle prese con una guerra dei prezzi che ha eroso i profitti.
Ai primi cinque posti ci sono i colossi del settore tecnologico: Amazon, Apple, Google, Microsoft e Samsung. I marchi svizzeri sono 14 e quello di Vevey è 85mo, ma contemporaneamente è primo nel settore alimentare.
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