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Nestlé rafforza la propria presenza sul mercato americano dei piatti pronti. Il gruppo vodese ha rilevato la società californiana Sweet Earth, specializzatasi nei prodotti vegetariani, un mercato in forte espansione. Il montante della transazione non è stato comunicato.
Kelly e Brian Swette, i co-fondatori dell'impresa nata sei anni fa, continueranno a gestire Sweet Earth in maniera indipendente con il sostegno della divisione americana di Nestlé attiva nell'alimentazione. Lo ha scritto giovedì il colosso di Vevey in una nota alla stampa. I prodotti della Sweet Earth sono in vendita in oltre 10'000 punti vendita in tutto il territorio statunitense - dai piccoli negozi alle grandi catene di distribuzione.
ATS/EnCa
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