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Orange Svizzera non ha intenzione di lanciare nessuna guerra dei prezzi sul mercato elvetico delle telecomunicazioni anche all’indomani dell’acquisto da parte dell'imprenditore francese Xavier Niel. Lo dichiara domenica il direttore generale della società, Johan Andsjö, in un'intervista pubblicata dalla NZZ am Sonntag.
"Lanceremo un marchio di alta gamma", sottolinea Andsjö, ricordando che "Xavier Niel è già presente in Francia, nel Principato di Monaco, in Israele e Singapore". La Orange elvetica è stata venduta dalla società britannica Apax nel dicembre 2014 – che l’aveva acquisita da France Telecom nel 2012 – alla holding personale di Xavier Niel.
Il nuovo nome di Orange Svizzera sarà annunciato giovedì 24 aprile a Zurigo; in tutto il Paese i negozi di questa società rimarranno chiusi per 72 ore per provvedere al cambio di insegna. Naturalmente Andsjö non svela il nuovo marchio, ma la NZZ am Sonntag si dice certa che sarà "Salt".
ATS/EnCa
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