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Swatch è l'azienda svizzera con la migliore reputazione in patria e strappa lo scettro a Migros, al vertice della classifica lo scorso anno. I due gruppi si contendono e scambiano la prima posizione da ormai quattro anni.
Al terzo posto tra le 52 principali aziende elvetiche si piazza Lindt & Spruengli, seguita da Geberit, Raiffeisen e Coop. Fuori dalla Top 10 le FFS, Swiss e le banche cantonali.
Lo hanno reso noto la Società svizzera di marketing, il Centro di ricerca sul pubblico e la società dell'Università di Zurigo nell'ultimo BusinessReflektor, sulla base di 3'500 interviste.
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