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Rolex è il marchio orologiero con il maggior valore in Svizzera.
Il marchio romando viene valutato a 5,44 miliardi di franchi, davanti a Omega (3,05), Cartier (2,99), Patek Philippe (1,62) e Swatch (1,14), stando a una classifica anticipata mercoledì dal settimanale Handelszeitung in edicola giovedì.
Insieme i 20 marchi elvetici più importanti valgono 22,81 miliardi, con una progressione del 5% rispetto al 2013.
ats/joe.p.
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