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Gli incassi pubblicitari sono ulteriormente calati lo scorso anno, malgrado il crescente successo in internet. In totale, secondo il comunicato diramato venerdì dalla Fondazione Statistica Svizzera della Pubblicità, sono stati riscossi 5,2 miliardi di franchi, il 2,5% in meno facendo il confronto con il 2014.
La stampa scritta, con 1,44 miliardi, ha continuato a fare la parte del leone, ma con una contrazione del 6,5% (addirittura l'8,2% in meno considerando solo la categoria quotidiani e settimanali). Alle televisioni sono andati 749 milioni (-3%); la quota racimolata dalle emittenti pubbliche è scesa al 48,6%.
Un discorso che vale anche per tutte le altre forme, eccezion fatta, come detto, per la rete (572 milioni, +7%), ma pure per la reclame esterna (449 milioni, +3,8%) e quella nei cinema (34 milioni +21,4%).
ATS/dg
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