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La vendita per corrispondenza e online in Svizzera ha fatto segnare una crescita del 7,2% lo scorso anno rispetto al 2013, superando il commercio classico. Nel 2014 sono stati spesi 6,7 miliardi di franchi per acquisti da siti o tramite consegna postale.
La maggior parte di questi acquisti, per un totale di 4,95 miliardi, sono stati fatti all'interno del paese, secondo uno studio dell’Associazione svizzera della vendita a distanza (ASVAD) e dell’istituto Gfk.
Gli articoli più ricercati per questo tipo di acquisti si sono confermati gli elettrodomestici, con 1,46 miliardi di franchi, seguiti da scarpe e abbigliamento, per i quali sono stati spesi 1,34 miliardi. Una particolarità del mercato elvetico è l’alta percentuale di acquisti nel settore alimentare: per cibo, vini e caffè gli svizzeri hanno infatti speso 780 milioni online.
ATS/sf
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