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Dopo le voci diffusesi la scorsa settimana, Google ha ufficialmente annunciato ieri sera l'acquisizione di Waze, società israeliana che produce l'omonima app per la navigazione GPS, che raccoglie dati sul traffico e sulle strade provenienti dagli stessi utenti.
L'ammontare dell'operazione non è stato reso noto, ma dovrebbe superare il miliardo di franchi svizzeri, secondo quanto riferisce la stampa di Israele. Per Google si tratta della quarta più importante acquisizione, dopo quelle di Motorola Nobility, Doubleclick e Youtube. In precedenza, sia Apple, sia Facebook avevano tentato d'acquisire Waze.
Anche se verrà integrata nella struttura del nuovo proprietario, Waze potrà rimanere indipendente e manterrà i suoi uffici in Israele. Con quest'acquisizione, Google avrà modo di migliorare Google Maps con alcune funzioni e aggiornamenti forniti da Waze e la stessa app potrà essere ulteriormente affinata grazie alle capacità di ricerca del colosso americano.
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