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La Migros è anche quest'anno l'impresa svizzera con la miglior reputazione, secondo l'indagine effettuata dagli istituti demoscopici GfK e fög, che come damigelle d'onore piazzano Lindt & Sprüngli e Swatch.
Raiffeisen, Coop, Geberit, Swiss, FFS, Swisscom ed Emmi completano la lista dei primi dieci. Ne escono, rispetto al 2014, Rolex e Richemont, sostituiti dalla compagnia aerea e da quella ferroviaria. E proprio quest'ultima ha registrato la più spettacolare progressione, visto che era 24ma. Merito soprattutto del nuovo passante di Zurigo.
Migros e Lindt sono davanti anche per quanto concerne l'"esperienza in relazione alla marca", (criterio che tiene conto di immagine, notorietà, qualità, capacità d'innovazione, aspetti emotivi e sviluppo sostenibile); in questo caso, però, alle loro spalle la gran parte delle 3'500 persone interpellate in tutte le regioni del paese colloca la Coop.
ATS/dg
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