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“L’aumento del numero di pernottamenti alberghieri registrato nei primi 10 mesi del 2017 (+7,7%), che ha interessato tutte le regioni del cantone, rappresenta il miglior risultato degli ultimi 7 anni”. È un bilancio decisamente positivo quello tracciato da Ticino Turismo al termine della campagna straordinaria per l’apertura di AlpTransit.
Le varie azioni intraprese dal 2015 a oggi hanno contribuito al rilancio del settore. Lo confermano peraltro anche i dati relativi al 2016: con un +4,6% il Ticino è stato il cantone a registrare il miglior andamento in Svizzera.
Complessivamente, conclude una nota stampa, la campagna straordinaria marketing per l’apertura di AlpTransit ha generato circa 65 milioni di contatti e un aumento di visite del sito ticino.ch, dal 2015 al 2017, del 65%.
CSI del 05.12.17; il servizio di Camilla Luzzani
RSI Info 05.12.2017, 18:57
Contenuto audio
SP
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