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La promozione del turismo in terra elvetica compie 100 anni. Per celebrare questo compleanno, il Museum für Gestaltung di Zurigo, in collaborazione con Svizzera Turismo, ha organizzato una mostra che dal 5 al 22 ottobre 2017 potrà essere visitata nella Sala Arsenale di Castelgrande a Bellinzona.
"Fate vacanza", questo il nome dell'esposizione, racconta la storia della veicolazione pubblicitaria del paese, mediante una selezione di capolavori dell'arte grafica elvetica. Accanto a insezioni, fotografie e fimati pubblicitari, è possibile osservare numerosi manifesti storici che ritraggono laghi cristallini, montagne mozzafiato, ponti maestosi e città pittoresche.
Svizzera turismo, un secolo di immagini
RSI Info 03.08.2017, 18:26
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