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Shopping online? Meravigliosamente semplice: pochi clic e il pacco arriva dritto a casa. Il prodotto non piace? Non è della taglia giusta? Il colore è un'offesa alla vista? Altri due clic e si rimanda indietro. Questo servizio, adorato dai clienti perché comodo e spesso gratuito, ha decretato il successo dei giganti dell’e-commerce, Amazon e Zalando in primis. Per loro è una vera strategia di marketing.
Ma cosa succede al reso, una volta consegnato alla Posta? Ebbene, grazie ad alcuni tracciatori GPS posizionati all’intero di prodotti, un test rivela dei veri e propri viaggi dell’assurdo. Migliaia di chilometri percorsi da camion e aerei per raggiungere centri logistici e rimettere in vendita i prodotti. Ma possibile che sia così conveniente? E quali le conseguenze per l’ambiente?
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