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La Rivella fu inventata nel 1950 da uno studente, Robert Barth. Stava lavorando a una bevanda che avrebbe dovuto essere diversa da tutte le altre. Inizialmente doveva essere una sorta di birra a base di siero di latte. Dopo diversi esperimenti nasce una bibita a base di siero di latte con una miscela di frutta e erbe, la cui ricetta è custodita ancora oggi in gran segreto in una cassaforte, dicono. La miscela “segreta” viene fornita a Rivella da un’altra ditta, la Miroma Ag, i cui collaboratori hanno firmato contratti di segretezza. Ogni anno in Svizzera si consumano circa 9 litri di Rivella a testa. L’azienda produce 98 milioni di litri di bevande all’anno, comprese le Focus Water e i succhi Michel. L’acqua che viene unita alla miscela segreta è normale acqua potabile del comune di Rothrist. Rivella Group è una società anonima di proprietà familiare al 100%.
TopSuisse da Rivella Group a Rothrist
Davide Gagliardi 02.11.2024, 15:00
Rivella Group a Rothrist
Scopri la serie
https://www.rsi.ch/s/2261892
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