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Non ci sono solo video musicali fra i 20 video che sono stati capaci di superare la soglia del miliardo di visualizzazioni su YouTube. "Ricetta per il disastro", una della cinquantina di puntate della popolare serie "Masha e Orso", è entrata infatti in classifica a fine 2015. Si tratta del primo filmato russo e del primo cartone animato a riuscirci. Il formato degli episodi, che durano fra i 6 e i 7 minuti e contengono poco parlato, si adatta perfettamente al canale online: se si sommano le visualizzazioni di tutti, si superano i cinque miliardi.
Il primo in graduatoria rimane il celebre "Gangnam Style" del rapper coreano PSY, visto 2,5 miliardi di volte, ma gli ingressi nel ristretto club si fanno sempre più frequenti.
L'ultimo in ordine di tempo è quello del "Waka Waka" di Shakira, che come "Masha e Orso" ha impiegato anni per sfondare il muro del miliardo.
Il primato di velocità è anch'esso recentissimo e spetta ad Adele: la sua "Hello" ha raggiunto il traguardo in appena 89 giorni.
Nell'elenco si trovano fra gli altri anche i nomi di Taylor Swift, Wiz Khalifa, Mark Ronson, Justin Bieber, Enrique Iglesias, Katy Perry, Maroon 5 ed Eminem.
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