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Nestlé ha annunciato lunedì un accordo che garantisce alla società i diritti perpetui di commercializzare i prodotti Starbucks consumer e foodservice a livello globale, al di fuori delle caffetterie dell'azienda statunitense, fondata a Seattle nel 1971. A Starbucks vanno immediatamente 7,15 miliardi di dollari.
La transazione fornisce a Nestlé una piattaforma per la crescita in Nord America con posizioni di leadership nelle aziende premium di caffè, macinato e porzionato e consente inoltre alla multinazionale con sede a Vevey di acquisire nuove opportunità di crescita nel resto del mondo con i prodotti premium Starbucks.
ATS/M. Ang.
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