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Il commercio online e per corrispondenza ha registrato una crescita delle vendite del 3,4% nel primo semestre dell'anno. Un dato estremamente positivo, se si considera che nel periodo in esame si sono tenuti i Mondiali di calcio, una manifestazione che ha distolto l'attenzione di parecchia gente da internet.
Il dato è stato diffuso venerdì ed emerge da un'inchiesta pubblicata dall'Associazione svizzera della vendita a distanza (ASVAD), in collaborazione con l'istituto GfK. Nel sondaggio non si tiene conto delle vendite di Amazon e Zalando - due giganti del commercio online che rifiutano di fornire indicazioni sulle loro attività - e degli acquisti effettuati da cittadini svizzeri presso rivenditori esteri.
Secondo ASVAD, con Amazon e Zalando la crescita sarebbe valutata addirittura al 5%. Il commercio in rete va per la maggiore soprattutto per quanto riguarda i prodotti elettronici e gli articoli sportivi.
Red.MM/ATS/Swing
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