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Offrire visibilità ai produttori ticinesi e promuoverne l'attivitàe la vendita diretta degli stessi. Questo lo scopo, o uno degli scopi di due nuovi siti www.marchioticino.ch e www.agridiretto.ch , promossi dall'Unione contadini ticinesi (UCT).
Non è quindi solo una rinfrescata tecnologica quella voluta dall'UCT ma lo scopo è dare più visibilità a chi in Ticino fornisce dei prodotti freschi e genuini, creando un contatto più diretto coi consumatori.
L’UCT spera insomma che tutto ciò porti ad una scoperta o riscoperta dei prodotti di nicchia e di stagione con l’idea di essere il più vicino possibile al "chilometro zero", favorendo nel modo più sostenibile possibile il commercio.
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