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Amazon lancia l'affondo sul mercato alimentare. Forte dell'acquisizione di Whole Foods, il colosso di Jeff Bezos punta a lanciare una nuova serie di prodotti pronti che non richiedono di essere surgelati.
Secondo quanto riporta la stampa americana, il gruppo statunitense potrebbe iniziare a consegnare i nuovi articoli già il prossimo anno e ha già avviato trattative in questo senso. I test sono in corso e sono basati sulla tecnologia all'avanguardia sviluppata inizialmente per l'esercito americano.
La procedura di riferimento è la Microwave assisted thermal sterilization (MATS) e consente di non doversi preoccupare della loro refrigerazione. Il cibo pronto, infatti, è confezionato con acqua pressurizzata ed è sufficiente scaldarlo nel forno a microonde per alcuni minuti per uccidere i batteri.
Questa soluzione consente, quindi, agli alimenti di mantenere il loro naturale gusto anche se restano sugli scaffali a lungo.
ATS/AnP
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