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“White is purity”. Lo slogan del deodorante è diventato un boomerang per la Nivea. L'azienda tedesca è stata costretta a ritirare una pubblicità, che era stata accusata di razzismo sui social network, ed elogiata da gruppi neonazisti. Nell'immagine diffusa sulla sua pagina Facebook per gli Stati del Medio Oriente si vede di spalle una donna che indossa un abito bianco ed è seduta su un letto.
Sulla foto campeggia la scritta "White is purity" (il bianco è purezza). Il post era destinato a pubblicizzare un deodorante, che promette di non lasciare tracce sui vestiti. Su Twitter e Facebook numerosi utenti hanno accusato Nivea di razzismo e invitato a boicottare i suoi prodotti. Al tempo stesso, alcuni gruppi neonazisti hanno rilanciato lo slogan. La casa madre di Nivea, Beiersdorf, ha deciso di rimuovere l'immagine e ha chiesto scusa.
ATS/EnCa
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