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Sono scambiate online come se fossero azioni in borsa e spesso il loro prezzo è di diverse migliaia di franchi. Stiamo parlando delle sneakers da collezione. Un fenomeno iniziato negli anni ’80 con le celebri Air Jordan, ma che negli ultimi anni ha assunto una dimensione inaspettata. Questo mercato vale ormai miliardi di franchi e non sono più solo giovani e collezionisti ad alimentarlo, è diventato terreno di conquista per moltissimi speculatori.
La catena Foot Locker ha investo 100 milioni di dollari in una piattaforma online per lo scambio di sneakers classiche. E fiere specializzate si tengono in tutto il mondo, dagli Stati Uniti alla Cina, dalla Gran Bretagna alla Svizzera. Questo tipo di scarpa è protagonista perfino di una mostra al Mudac, il museo del design di Losanna.
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