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Facebook ha acquistato la piattaforma Giphy che permette di cercare, condividere e creare delle GIF, immagini animate molto diffuse in rete. L'azienda, che possiede anche WhatsApp, ha annunciato di voler integrare l'immensa biblioteca di Giphy a Instagram.
Secondo il sito Axios, la transazione ammonterebbe a circa 400 milioni di dollari. In un comunicato diffuso venerdì, Facebook ha dichiarato di non prevedere grandi cambiamenti sulla piattaforma dedicata alle GIF, che oggi registra circa 700 milioni di utenti al giorno.
"Le persone potranno continuare a scaricarle, gli sviluppatori e i partner continueranno ad avere accesso all'interfaccia di programmazione e la comunità di creativi potrà continuare a produrre contenuti di grande qualità", si legge in una nota.
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