Un gruppo di produttori di beni di lusso che fanno capo alla multinazionale francese Kering, tra cui anche Gucci e Yves Saint Laurent, ha fatto causa al gigante cinese del commercio online Alibaba, da settembre 2014 quotato a Wall Street. L'accusa è quella di vendere prodotti contraffatti con il loro marchio.
L'azione legale, presentata alla corte federale di Manhattan, chiede un risarcimento dei danni subiti, anche se per alcuni media americani il fondatore rischierebbe una condanna penale per violazione delle leggi sul commercio e per attività di criminalità organizzata.
Alibaba replica e si difende, affermando come il gruppo continui a collaborare con molti brand per proteggere i loro diritti di proprietà intellettuale. "Ma sfortunatamente - ha detto il portavoce dell'azienda - il gruppo Kering ha scelto la strada di una dispendiosa azione legale invece di una cooperazione costruttiva".
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