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“SVIZZERA”. Questo si legge di fronte al padiglione elvetico a Expo Milano 2015, scritto in grandi lettere rosse. Nonostante ciò, sembra che pochi visitatori riconoscano il padiglione rossocrociato. Questo, almeno, secondo uno studio della Camera di commercio di Milano, il cui sondaggio dimostra che lo stand svizzero è confuso da un terzo dei visitatori con quello del Paraguay e scambiato per quello della Francia dal 29% .
Gli 800 partecipanti al sondaggio, interpellati durante il mese di luglio, hanno risposto a un quiz fotografico che chiedeva di abbinare la nazione alla corrispondente foto del padiglione. Solo uno su 25 ha azzeccato tutte e 18 le risposte.
Quello che i visitatori si aspettano... avranno ragione? (VIDEO DI Swiss Pavilion - Facebook)
RSI Info 06.08.2015, 18:00
Altri paesi non sarebbero messi meglio. Un intervistato su sette ha collocato la foresta austriaca nei Paesi Bassi o in Cambogia. Uno su quattro crede che il padiglione tedesco sia invece quello colombiano. I padiglioni stranieri più riconosciuti sono stati Cina, Belgio, Brasile e Vietnam.
ats/ZZ
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