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Netflix è di gran lunga il servizio di streaming a pagamento più usato in Svizzera. Questo, in sintesi, è quanto emerge da un sondaggio dell'istituto per le ricerche di mercato GfK, pubblicato mercoledì. Alle spalle della società statunitense si piazza Swisscom (Video-on-Demand) e, per quanto riguarda la musica, Spotify.
Il 13% circa degli interpellati ha dichiarato di avere sottoscritto un abbonamento a pagamento con il gruppo californiano. Per Swisscom e Spotify la quota si situa all'8%, per Apple Music al 6%, mentre per AppleVideo (iTunes) al 5%.
Dalla ricerca sono emerse importanti differenze legate alla fascia di età dei clienti. Netflix è particolarmente popolare fra i giovani di meno di 25 anni: il 25% di loro è abbonato a questa offerta, contro il 15% per Spotify e il 14% per Swisscom.
ATS/bin
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