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Roger Federer, Michelle Hunziker, Xenia Tchoumitcheva, Iouri Podladtchikov e Jolanda Neff sono colpevoli di pubblicità occulta sulle reti sociali.
L'accusa proviene dall'associazione per la protezione dei consumatori svizzero-tedesca SKS, che ha rivolto un reclamo alla commissione per la lealtà.
I personaggi citati, esempi tra altri, avrebbero presentato su piattaforme varie, approfittando del loro ascendente, prodotti o marchi senza indicare la natura promozionale dell'operazione. Data la visibilità e il seguito di cui godono è facile per loro condizionare gli ammiratori. Non rischiano comunque multe, essendo le norme svizzere molto meno severe che altrove.
ATS/dg
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