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La Commissione della concorrenza (COMCO) ha approvato la creazione di un’impresa comune tra Swisscom, SSR e Ringier nell’ambito della commercializzazione di contenuti pubblicitari. In questo modo, si legge in una nota diramata mercoledì, si creerà un’impresa forte ma non ci sarà soppressione della concorrenza efficace, in quanto nell’ambito degli spot televisivi, online, radiofonici e sulla stampa esistono altri concorrenti forti.
Qualora in futuro i tre gruppo insieme dovessero detenere una posizione dominante, le autorità federali potranno intervenire, ricorda il comunicato.
L’impresa comune in futuro commercializzerà gli spazi sui media di Swisscom, SSR e Ringier così come di terzi. Inoltre pianifica di sviluppare pubblicità televisiva mirata e di introdurla nei prossimi anni sul mercato. I tre partner giustificano questo passo con la forte pressione concorrenziale internazionale dei motori di ricerca quali Google e i social network come Facebook.
ludoC
Dal TG12.30:
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