Victorinox si lancia sul mercato degli orologi connessi, annunciando l’intenzione di presentare una propria versione di smartwatch entro l’inizio dell’anno prossimo.
Il gruppo, già presente sul mercato orologiero, con questa mossa intende ampliare le funzionalità dei propri prodotti, secondo quanto annunciato dal patron Carl Elsener in un’intervista sulla Aargauer Zeitung. È ancora presto per conoscere i dettagli del nuovo prodotto, ma il nuovo orologio dovrà avere una durata di vita più lunga rispetto a un telefonino.
La società cerca anche nuove fette di mercato, dato che il 55% delle vendite deriva ancora dal settore dei coltelli, dove si è raggiunta una certa saturazione.
ATS/sf
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