I prodotti di montagna o d’alpeggio svizzeri avranno dei contrassegni ufficiali che ne indicano la provenienza dal primo luglio. Tutti i produttori, a partire dal mese prossimo, potranno scaricare i marchi dal sito dell’Ufficio federale dell’agricoltura (UFAG) per promuovere la propria merce.
Gli agricoltori che vendono nei mercati cittadini saranno i primi ad adottarli, secondo l’UFAG, in modo da differenziarsi dai concorrenti. Non sono ancora chiare invece le intenzioni della grande distribuzione per quanto riguarda l’uso dei loghi.
La Svizzera si è dimostrata pioniera nello sviluppo di questo nuovo sistema di etichettatura esclusivo per i prodotti di montagna, sul quale sta lavorando anche l’Unione Europea.
ATS/sf
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