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L'industria orologiera, in netto ritardo su altri settori, sta cominciando a sviluppare una coscienza ecologica. Lo si può chiaramente notare al Watches and Wonders, il salone dell'orologeria di lusso che ha aperto le sue porte lunedì a Ginevra. Alla cerimonia c'era anche la famosissima, attesissima e fotografatissima Julia Roberts, arrivata nella città di Calvino per ragioni di lavoro. È la testimonial di una marca svizzera pioniera di una nuova tendenza: l’orologio ecologico.
A Watches and Wonders si fa a gara a chi è più "green". Ci sono i costosissimi orologi con l’acciaio riutilizzato, quelli in plastica da riciclare e quelli basati su materiali vegetali. Ma la vera sfida, riconoscono i rappresentanti delle grandi marche elvetiche e non solo, sarà ridurre l'impatto della produzione e delle esportazioni. Secondo il WWF l’industria orologiera ha ancora parecchio da fare per diminuire, in particolare, gli effetti nefasti sull’ambiente dell’estrazione dei metalli preziosi.
I 50 anni di Julia Roberts
Telegiornale 28.10.2017, 20:00
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