Lo storico Hotel Grace La Margna a St. Moritz tenta l'impossibile: prolungare il periodo di apertura lungo tutto l’arco dell’anno. Una scelta inusuale per una località abituata al turismo stagionale.
Nella celebre cittadina engadinese nessun hotel a cinque stelle offre un'apertura di dodici mesi. Ma dopo aver riaperto lo scorso anno, l'Hotel Grace La Margna raccoglie con ottimismo la sfida, guardando a una nuova clientela.
Come dice il direttore della struttura, David Frei, l’albergo vuole “attirare un pubblico giovanile, dinamico, che vuole vivere nuove esperienze” e che non ricerca l’ambiente “rigido” delle strutture di questa categoria. “Abbiamo già diverse riservazioni internazionali: da Hong Kong, India, America”.
La nuova strategia dell’Hotel è stata pensata anche per i dipendenti, così da poter garantire loro, con contratti di lavoro annuali, maggior sicurezza.
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