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L’Agenzia turistica ticinese, ex Ente ticinese per il turismo, in collaborazione con il Dipartimento economia e finanza, introduce la figura dell’hospitality manager il cui compito sarà di sensibilizzare e sostenere gli operatori (albergatori e ristoratori) con consulenze pratiche, indirizzo per la formazione continua, l’accesso a crediti eccetera.
Una indagine recente ha mostrato come molti esercizi non possiedono strategie o pianificazione a medio-lungo termine. Un terzo delle strutture non è competitivo, il 15% dovrebbe ragionevolmente pensare a chiudere i battenti, il 55% ha delle “potenzialità inespresse”.
Il ruolo di hospitality manager viene assunto dal 33enne locarnese Emanuele Patelli, che ha compiuto studi economici e ha svolto esperienze lavorative nel settore alberghiero.
RedMM/mas
Dal Quotidiano:
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