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Il fenomeno del “Black Friday”, che dagli Stati Uniti si è diffuso a macchia d’olio anche in Europa ha attecchito pure in Svizzera e, ovviamente, a sud delle Alpi. La festa delle compere in stile USA ha fatto scuola, tanto che per il Blick è il più importante evento shopping elvetico.
Laura Regazzoni Meli, segretaria generale dell’ACSI spiega che quest'evento conferma che “non c’è più regolamentazione sugli sconti. Inoltre, prima gli sconti si facevano a fine stagione, quando si aggiornava l'offerta. Ora gli sconti si fanno tutto l’anno e il Black Friday è una proposta in più per richiamare l’attenzione".
Il rilievo del Black Friday, che in America avviene 24 ore dopo il giorno del Ringraziamento (che è oggi, giovedì), in Svizzera è stato ulteriormente ampliato, tanto che le azioni sono segnalate da un sito specifico, https://www.blackfridaydeals.ch/.
E ampliate sono anche le tempistiche. Manor gli ha dedicato tre giorni (dal 22 al 24) con ribassi fino al 30%, Conforama, ha il Black Friday che dura 7 giorni fino al 26 novembre (sconti fino al 75%) e la Redoute offre prodotti con sconti del 40% fino a lunedì 27.
EnCa
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