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La Rete Uno rimane l’emittente radiofonica più ascoltata in Ticino, confermandosi leader con una quota di mercato del 41,5% anche durante il primo semestre 2015, pur accusando una lieve flessione rispetto al 2014. Lo comunica martedì Mediapulse, l’ente di ricerca indipendente specializzato in dati radiotelevisivi.
Al secondo posto si conferma Rete Tre, con una quota di mercato del 17,8% e pure interessata da un calo marginale, mentre è in crescita Rete Due che arriva al 5%. Secondo Mediapulse sono sostanzialmente invariati i dati in merito alle radio private.
Nei primi sei mesi di quest'anno in Ticino l'88,8% delle persone maggiori con più di 15 anni ha ascoltato ogni giorno la radio, dato questo superiore sia alla Svizzera tedesca (87,8%), sia alla Romandia (84,4%). In media i ticinesi ascoltano la radio per 117,3 minuti al giorno, risultato superato dai soli svizzero-tedeschi (119,7 minuti), mentre i romandi si limitano a 103,0 minuti.
ATS/EnCa
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