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"La cultura è importante in una società e rappresenta un campo economico maggiore". Ha esordito così, alla conferenza stampa in occasione del Festival del film di Locarno, il consigliere federale Alain Berset, sottolineando poi l'importanza degli scambi internazionali per la creazione cinematografica svizzera e ribadendo la volontà del Consiglio federale di aderire nuovamente al programma di promozione del cinema MEDIA dell'Unione europea.
"Gli scambi con l'Europa sono importanti e fruttuosi per la scena cinematografica svizzera, perché questa evolve attraverso i contatti con i Paesi vicini", ha affermato il consigliere federale.
Una novità nel quadro dei regimi di promozione 2016-2020 consiste nel programma "PICS - Promozione degli investimenti cinematografici in Svizzera", che potrà contare complessivamente su 27 milioni di franchi sull'arco di cinque anni.
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